The Bachelor program in Journalism and Mass Communication is aimed to provide aspirant media professionals with technical skills in various areas of mass media and communication, theoretical perspectives on their nature and use, and historical and social understanding of their dynamics.
Demands of skills and competencies are varying at faster pace, due to competitive and rapid market changes predominately in Small and Medium Enterprises, which urges for provision of flexible, work-integrated, continuous training, learning and development opportunities through Higher Education Institutions. There is a dire need for a paradigm shift in the training approaches in the formal and informal sector for developing skills in concurrence to the societal need. The traditional and formal educational delivery may not achieve this at rapidly changing demand with flexible approach. Provision of appropriate skills may thus be an important intervention to increasing the productivity of employment workforce.
Distance and Online education is more costs effective and can take place while continuing full-time employment.