Bachelor of Arts (Journalism And Mass Communication)

Program Overview

The Bachelor program in Journalism and Mass Communication is aimed to provide aspirant media professionals with technical skills in various areas of mass media and communication, theoretical perspectives on their nature and use, and historical and social understanding of their dynamics.

Demands of skills and competencies are varying at faster pace, due to competitive and rapid market changes predominately in Small and Medium Enterprises, which urges for provision of flexible, work-integrated, continuous training, learning and development opportunities through Higher Education Institutions. There is a dire need for a paradigm shift in the training approaches in the formal and informal sector for developing skills in concurrence to the societal need. The traditional and formal educational delivery may not achieve this at rapidly changing demand with flexible approach. Provision of appropriate skills may thus be an important intervention to increasing the productivity of employment workforce.

Distance Learning and Online education is more costs effective and can take place while continuing full-time employment.

Program Objectives

1) The Program Cultivates in the Learners the values and attitudes that make them agents of social change

2) The program aims at making learners think strategically and use assertive and influential skills

3)Learners will be able to demonstrate communication skills that support and enhance mass communication effectiveness

4) Learners will be made aware of involving technological aspects into Journalism

5) The program will encourage cultural diversity and a sense of social, ethical and environmental responsibility among Learners

Learning Outcomes


The Learner will be able to:
  1. Learner will be able to show excellent communication and delivery skills.
  2. Develop a sense of responsibility towards the information procured and the information delivered.
  3. Understand global issues from different perspectives and recognize the opportunities that the wider world offers.
  4. Acquire training in key principles, policies, systems, frameworks, and applications
  5. Gain knowledge of reporting, writing, editing, ethics, law, research methods, photo journalism, and design
  6. Avail benefits of various teaching aids including case studies, class presentations, screenings, and reading groups
  7. Develop inter disciplinary knowledge to become media practitioners and more informed media consumers
  8. Appraise and appreciate strategic implications of local and global changes /developments in media and communication
  9. Imbibe domain-specific knowledge and develop globally-relevant skills for academic and professional enhancement
  10. Combine theoretical knowledge and practical expertise – qualities highly valued in contemporary global multicultural working environments

Program Structure

Eligibility Criteria & Duration

Eligibility Criteria for admission –

10+2 from recognised board or equivalent

For foreign students
  • O Level Certificate (completing 10 years of formal schooling. Diploma Will Not Be acceptable)
  • A Level Certificate (completing 12 years of formal schooling. Diploma Will Not Be acceptable)
  • Certificate of equivalence from association of Indian Universities required from students with
  • foreign education to apply in any university in INDIA. (refer to http://www.aiuweb.org/)
Procedure For Admissions

a) The University will notify Academic Calendar of Programs/Courses for compliance by ADDOE. b) Based on the calendar ADDOE finalize the entire schedule of admissions. The student can now file the Application Online uploading the attested copies of relevant documents. The documents are verified at various levels and upon verifying the eligibility payment link is offered to student to pay the fee online through payment gate way. Information brochures and prospectus are available online and can be accessed any time. No fee is charged for this facility.

• Duration of the program: 3 Year

Fee Structure (General)


Year 1 INR 40,000.00
Year 2 INR 40,000.00
Year 3 INR 40,000.00
Total INR 1,20,000.00

Defence Officers

Year 1 INR 34,000.00
Year 2 INR 34,000.00
Year 3 INR 34,000.00
Total INR 1,02,000.00

Other Ranks

Year 1 INR 28,000.00
Year 2 INR 28,000.00
Year 3 INR 28,000.00
Total INR 84,000.00
Scholarship Policy Download

Evaluation Policy

  • Evaluation of student performance in each course-unit has two components: (a)internal continuous assessment (course work) and (b) the semester/year examinations which are held at the end of Semester/Academic Year.
  • The level of student academic performance as the aggregate of continuous evaluation and end semester/year examination is reflected by letter grades on a ten-point scale according to the connotations givenbelow:
    Grade Qualitative Value Grade Points
    A+ Outstanding 10
    A- Excellent 9
    B+ Good 7
    B Above Average 6
    B- Average 5
    C+ Satisfactory 4
    c Border Line 3
    F Fail 0
  • Course credit units are integer numbers indicating the weightage assigned to a course unit, project, researchwork, summer internship etc. onthe basisof contact hoursperweek on all learning activities.
  • MINIMUM ACADEMICREQUIREMENTS:
  • Thestudent mustscore aminimum Grade 'C+' ineachcourse unit.
  • The minimum passing SGPA for each semester is 4.5 for Under Graduate Programs and 5.0 for PostGraduate, Integrated and DualDegree Programs .
  • Thestudent should secureaminimumoverall Cumulative Grade Point Average (CGPA) of 6 inthe case of Post Graduate, Integrated and Dual Degree Programs and 5.0 in the case of Under Graduate programs atthe endoffinal year.

Activity Planner (Academic Calendar)