MA (Journalism And Mass Communication)

Program Overview

Demands of skills and competencies are varying at faster pace, due to competitive and rapid market changes predominately in Small and Medium Enterprises, which urges for provision of flexible, work-integrated, continuous training, learning and development opportunities through Higher Education Institutions. There is a dire need for a paradigm shift in the training approaches in the formal and informal sector for developing skills in concurrence to the societal need. The traditional and formal educational delivery may not achieve this at rapidly changing demand with flexible approach. Provision of appropriate skills may thus be an important intervention to increasing the productivity of employment workforce. The Master program in Journalism and Mass Communication is aimed to meet ever growing demand of Journalism and Mass Communication professionals with media exposure.Distance and Online education is more costs effective and can take place while continuing full-time employment.

Amity as a distance and online learning institution plays important role by providing flexible and cost effective education to enhance their productivity skills.

Program Objectives

1) Students will demonstrate knowledge and understanding of media industry with along with practical and theoretical concepts of Journalism & Mass Communication

2) Students will identify, define and investigate information and ideas related to issues and opportunities in Journalism & Mass Communication

3) Students will be able to explore information and use digital literacy in capturing information from various media sources and develop innovative solutions

4) Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism & Mass Communication

5) Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism & Mass Communication

6) Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism & Mass Communication.

7) Students will be able to understand the global media issues & recognize the opportunity and challenges that they present while operating in different cultures.

8) Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.

9) Students will be able to think creatively & evaluate the opportunities available from the creative environment of Journalism and Mass Communication to identify career or develop their own ventures.

10) Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication.

Learning Outcomes

  1. Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  2. Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication.
  3. Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  4. Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  5. Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  6. Develop range of leadership skills and exhibit initativeness while working in collaboration and demonstrate ability to work in team with self awareness of personal strengths and limitation.
  7. Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  8. Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  9. Discuss and demonstrated professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, doctoral training, post doctoral research and advanced training certifications.
  10. Students shall develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  11. Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.

Program Structure



Eligibility Criteria & Duration

Eligibility Criteria for admission –

10th Class certificate (completing 10 years of formal schooling).

12th Class Certificate (completing 12 yrs of formal schooling).

Graduation from recognised university.

For foreign students
  • O Level Certificate (completing 10 years of formal schooling. Diploma Will Not Be acceptable)
  • A Level Certificate (completing 12 years of formal schooling. Diploma Will Not Be acceptable)
  • Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to www.aiuweb.org)
  • Graduation degree (3 yrs or 4 yrs degree program. Diploma will not be acceptable)
Procedure For Admissions

a) The University will notify Academic Calendar of Programs/Courses for compliance by ADDOE.

b) Based on the calendar ADDOE finalize the entire schedule of admissions. The student can now file the Application Online uploading the attested copies of relevant documents. The documents are verified at various levels and upon verifying the eligibility payment link is offered to student to pay the fee online through payment gate way. Information brochures and prospectus are available online and can be accessed any time. No fee is charged for this facility.

• Duration of the program: 2 Year

Fee Structure (General)


Year 1 INR 61000
Year 2 INR 60700
Total INR 121700
One Time Fee INR 113700

Evaluation Policy

  • Evaluation of student performance in each course-unit has two components: (a)internal continuous assessment (course work) and (b) the semester/year examinations which are held at the end of Semester/Academic Year.
  • The level of student academic performance as the aggregate of continuous evaluation and end semester/year examination is reflected by letter grades on a ten-point scale according to the connotations givenbelow:
    Grade Qualitative Value Grade Points
    A+ Outstanding 10
    A- Excellent 9
    B+ Good 7
    B Above Average 6
    B- Average 5
    C+ Satisfactory 4
    c Border Line 3
    F Fail 0
  • Course credit units are integer numbers indicating the weightage assigned to a course unit, project, researchwork, summer internship etc. onthe basisof contact hoursperweek on all learning activities.
  • MINIMUM ACADEMICREQUIREMENTS:
  • Thestudent mustscore aminimum Grade 'C+' ineachcourse unit.
  • The minimum passing SGPA for each semester is 4.5 for Under Graduate Programs and 5.0 for PostGraduate, Integrated and DualDegree Programs .
  • Thestudent should secureaminimumoverall Cumulative Grade Point Average (CGPA) of 6 inthe case of Post Graduate, Integrated and Dual Degree Programs and 5.0 in the case of Under Graduate programs atthe endoffinal year.

Activity Planner (Academic Calendar)